Understanding Goulds MAP Pricing: Why the Price Changes When You Add a Product to Your Cart

If you've been shopping for a Goulds pump, replacement part, pressure booster system, or water system component, you may have noticed that the price displayed on the product page differs from the price shown in your shopping cart.

This is due to a manufacturer policy called MAP Pricing, which stands for Minimum Advertised Price.

What Is MAP Pricing?

MAP Pricing is a policy established by manufacturers that sets the lowest price authorized distributors are permitted to advertise publicly online, in print, or through other marketing channels.

As an authorized Goulds Water Technology distributor, Dade Pump & Supply follows all manufacturer MAP pricing requirements. These policies help ensure pricing consistency across authorized dealers while protecting product value and distributor support services.

Why Is the Price Different in My Cart?

While Goulds MAP policies govern the advertised price shown on product pages, they do not necessarily represent the final purchase price available to customers.

For many Goulds products, customers can view their available purchase price after adding the item to their shopping cart. This allows Dade Pump & Supply to remain compliant with manufacturer advertising requirements while still providing competitive pricing.

Adding an item to your cart does not obligate you to complete a purchase.

Does This Apply to All Goulds Products?

Most Goulds pumps, pump systems, replacement parts, and accessories are subject to MAP pricing policies. However, pricing requirements can vary by product category and manufacturer program.

If you are unsure whether a product is affected by MAP pricing, our team is happy to help.

Why Does Goulds Use MAP Pricing?

MAP pricing helps:

• Maintain consistent advertised pricing across authorized distributors
• Protect the value of premium Goulds products
• Support distributor inventory, technical expertise, and customer service
• Ensure customers receive products from authorized sources

How Can I View My Goulds Purchase Price?

Viewing your Goulds purchase price is simple:

1. Browse the Goulds product you are interested in.
2. Add the product to your shopping cart.
3. View your available purchase price in the cart.
4. Decide whether you would like to complete the purchase.

There is no obligation to buy simply because a product has been added to your cart.

Shop Goulds Pumps with Confidence

Dade Pump & Supply has been serving customers with pumps, electric motors, controls, replacement parts, and water system solutions for decades. As an authorized Goulds distributor, we provide expert product support, competitive pricing, and access to genuine Goulds products.

If you have questions about Goulds MAP pricing, product availability, lead times, or selecting the right pump for your application, contact our team at (305) 235-5000 or sales@dadepump.com.